WHAT IS PAT BING SOO?
Patbingsoo is a Korean eatery located at 128 York St, South Melbourne – a part of the South Melbourne Central Shopping Centre.
Business Strategy, Online Direction, Business Development, Business Marketing
ABOUT PAT BING SOO
Patbingsoo is located across from the South Melbourne market and surrounded by numerous advertising and creative businesses. Adjoining streets have café, boutiques and home ware stores. The business was designed around the concept of introducing a Korean style palate into the environment that predominately catered to a western palate.