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GeoDigital


  • Work: Corporate Branding, Brand Story, Video Production

  • Client: GeoDigital Ltd.

  • Date: June 2015

CORPORATE IDENTITY

GeoDigital is unleashing the power of “big spatial data” and insight to maximize the reliability of power grids, drive toward autonomous vehicles and provide spatial in- sight to solve complex industrial challenges like no other.
Onstem Media came up with all the collaterals based on the client’s requirements to establish grow their brand globally.

Objective

Based on GeoDigital’s branding requirements, Onstem Media was to come up with a brand and all related collateral with a full brand story and guideline to be utilised by GeoDigital as their corporate identity.

GeoDigital-Formal-Logo

Result

Onstem Media successfully came up with GeoDigital’s new brand and corporate identity, along with full branding guidelines and collaterals. This included several iterations and fine-tuning of the branding itself as several other affected collaterals.

BRAND COLLATERAL

GeoDigital needed a complete brand refresh. Onstem Media provided a full packaged solution to cater for a full identity refresh by working through requirements provided by the client and coming up with a modern, simple yet attractive identity to represent GeoDigital’s company values.

CORPORATE BRANDMARK

The GeoDigital brandmark consists of two parts: Icon and Type. The brandmark represents GeoDigital and its overall company values through the two-part design.

POWERPOINT PRESENTATION

Full corporate powerpoint presentation design to template for company pitches, corporate functions and client showcasing.

MESSAGING TREE

Full documentation of approved global messaging for the GeoDigital brand refresh implemented by Onstem Media in 2015.

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TYPOGRAPHY

This modern, simple font characterizes our brand headlines and body copy without competing against overall design.

ICONOGRAPHY

The unique icon-set custom designed by Onstem Media represents certain character and unique company values of GeoDigital.

BRAND PERSONALITY

Edging towards autonomous vehicles and increasing uptime of power grids, GeoDigital is expanding the frontiers of our digital planet to make life better for the real one.

SHOWCASE

Example uses of the new GeoDigital branding in real-world against relevant imagery as well as icons designed and crafted especially by Onstem Media. GeoDigital is unleashing the power of big spatial data and insight to guide people, cars, machines and infrastructure for a safer, more reliable and productive world.

Facebook

The king of Social Media. Onstem Media outlines guidelines and restrictions to be adhered to when using GeoDigital’s logo in relation to Facebook which will keep to a tight brand consistency across all Social Marketing Mediums.

Colour Palette

The GeoDigital typography can be used with several colours, preferably falling within the brand palette for brand consistency throughout all online and offline mediums.

LinkedIn

The social network for professionals. It is especially important to adhere to strict branding guidelines as GeoDigital will be exposed to large corporate organisations around the World.

Website

The GeoDigital brand refresh incorporates into various web designs easily, giving the overall corporate standard and feel. Strict guidelines are imposed with the design colours to match the corporate identity.

Twitter

Social microblogging has a certain importance to GeoDigital to keep its interested audience engaged continuously. By adhering to guidelines especially set for Twitter, GeoDigital will have brand consistency across the board.

Vision

GeoDigital is unleashing the power of big spatial data and insight to guide people, cars, machines and infrastructure for a safer, more reliable and productive world.

FINAL RESULT

GeoDigital – The Future is Precisely Here. A distinctly different, attractive and modern corporate identity for GeoDigital suitable for web, social media and physical media. The branding also worked remarkably well with video marketing and has been used extensively throughout the process.

GeoDigital-Corporate-Brand
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