There are so many new products being developed in the market but more than 85% will fail to make a positive or meaningful impact. If you could predict the future, what do you think consumers will be looking for? Today’s consumers are well-informed, have options for Africa and are equipped with the power of new technologies. These technologies are driving change throughout the globe at a pace never seen before. How do you cater to the needs of such a sophisticated market that are not as loyal as they used to be? Consumers have become accustomed to all things new and become bored quite quickly due to the pace at which new products are being pushed into the market.
Ever since man figured out that he/she had a brain to use as a tool to over come every obstacle there has been an ever increasing flow of light bulb moments. We think, we dream and we create but never before at this pace and never before has it become so crucial to make our ideas succeed.
December is the perfect time of the year to take stock and re-evaluate what you have accomplished since January. It is the time of the year to look in depth at how your strategies have performed or failed. In my books it is the “month of measure” as we weigh up the facts, figures, failures and achievements that will help to determine what to do better the next year.
The world economies and our local economy have learnt some very crucial lessons over the last ten years. One of the most significant lessons we have learnt is that there is no long-term future in unethical business practices.
The Vital component of any business rests not in the foundation of its knowledge, expertise, marketing collateral or even its core intellectual property. The key foundation of success is the strategy in which all of these vital elements come together to leverage greater commercial success.
It’s that time of the year again when the silly season begins to take over and businesses either ramps up or down to close off the year. It is the perfect time to evaluate your current business strategy and come to terms with how it has or has not performed.
Many a CEO will give testament to the fact that there will always be challenges to overcome. Challenges bring out the best or the worst in us but when you pull through it is clearly a liberating experience. The ups, downs and growing pains of being a business owner sometimes take their toll and force even the very determined to doubt or second guess the reasons why they ventured down this road. However, there is much to be excited about as opportunity continually presents itself in many forms.
It is not a common occurrence to snap up a hot deal when buying a business as a large number of businesses are now valued for more than what they are actually worth however there are ways to identify a bargain if one does present itself.
The basic principles of business ethics are summed up in two words: “FAIR DEAL”. As consumers we are constantly on the lookout for everything that relates to being fair, so too are business owners. We are on the lookout for staff that are honest and fair.
The art of convincing is what wins most businesses their customers. Having the ability to persuade an audience in any dynamic is one of the winning formulas of business. Finding your stride, picking your fights and knowing how to win are the code secrets that most of the fortune 500 companies have adapted to leverage and maintain their success.