Director of Strategy / Business Marketing
Over the last seven years I have been fascinated with the way ideas shape the modern world. Massive amounts of money is injected into new venture Start-Up businesses. Businesses are valued and backed by multimillion-dollar investors who are all looking for the next “big thing”. I was intrigued by the number of businesses who fail to make it.
I wanted to make a dent in the failure percentage ratios so I co-founded the business Onstem Media in New Zealand and Australia. I began my journey arming Start-Ups with the knowledge and ideas to navigate and locate their position in the current digital market. Deep exposure across multiple businesses has allowed my analytical mind to absorb broad information in order to develop measurable strategies within each market sector. Once the strategies I shaped were tried, tested and proven, I began to receive recognition for the work I had accomplished. Clients call me methodical and practical, but with a creative flair. I draw on my knowledge and ideas to navigate business within the current digital market. I work with clients to redefine value propositions and engage key internal stakeholders to develop multi channel go-to-market strategies that drive acquisition. And if you’ve already got a strategy in play, I can get it working more dynamically and efficiently.
My most noteworthy achievement in business to date was when I cultivated a unique strategy for a client in the shipping freight industry. We presented a tender document that won the contract for a figure in excess of 300 Million dollars.
With 12 years’ experience across a diverse range of industries including retail, fashion, medical, legal, accounting, FMCG and telecommunications, I have helped brands like Barclays Bank, Shiseido, Nissan, Miu Miu, Sanitarium Health Food and GEO Digital to become more competitive and more successful.